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Showing posts from February, 2018

Outsourcing IT Services for Customer Care

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Every business needs a call center to maintain the best customer relation. The  call center solutions  are many and you must not go for call center management software, which are free online. The technology used in call center varies and the  call center companies .  They are popular as business process outsourcing (BPO) companies too. It is advisable to find a trusted call center agent and sing a contract. Call Centre Software for Small Business The call center software as closed source is the best for small business people. If you are using the cloud platform, it is advisable to go with the latest in customer service as chatbots. Yet, a real time call center agent cost is less and you can sing a call center contract and be tension free about your customer support services. Cloud Based Call Center Solutions The cloud platform has enabled the cloud-based customer service call centers. This is the best for all business and services to save on IT infrastr...

How the Customer Experience Complements a Marketing Campaign

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Marketing is about anticipating the customers’ needs and finding a way to satisfy them. It is more customer-centric than brand-centric. The main aim of running a marketing campaign is to get new customers but it is less expensive to keep existing customers than to gain new customers. A company makes a lot more profit from the loyalty of existing customers. This brings in the element of customer service. The main aim of customer service is to retain your existing clients. Studies attribute bad customer experience as the reason 59% of customers switch brands. At a glance, customer service and marketing may seem two mutually independent fields but in essence, the two have a reciprocal relationship. Customer service relates to the second part of a marketing strategy that is satisfying the customer’s needs. Customer service improves customer acquisition and retention at the same time. The influence of good customer experience begins during the marketing campaign. When the customer h...